Message Development

At Hamby Communications, we specialize in Message Development that resonates with your audience and aligns with your business objectives. As a brand and messaging consultant, we help organizations craft compelling, differentiated narratives that drive engagement. Whether you're refining your corporate messaging strategy or developing messaging from scratch, our expertise ensures clarity, consistency, and impact.

By focusing on clarity, differentiation and relevance, we help your brand stand out and drive engagement.

Our Approach to Message Development

Our message development process begins with an understanding of your business goals, followed by an assessment of the market and competitive landscape. Whether developing messaging from scratch or refining existing narratives, we conduct a messaging SWOT to further clarify strengths and areas of differentiation.

From there, we serve as your branding and messaging consultant, developing a complete messaging framework that encompasses company, product, and industry viewpoints. Our approach ensures messaging that resonates and withstands scrutiny from media, analysts, and investors, while also highlighting your company’s unique "wow factor" and impact on customers.

With core messaging established, you'll have brand and copy guidelines that support a consistent, compelling narrative across all channels. This foundation not only strengthens your corporate messaging strategy but also lays the groundwork for executive positioning, thought leadership, and broader marketing initiatives.

For a deeper dive into the balance of creativity and strategy in message development, check out The Art and Science of Message Development.

Message Development Services

  • Our core service includes a full-scale messaging review and development, covering company positioning, product messaging, competitive differentiators, and thought leadership platforms. We also create a high-level summary that encapsulates key stats, awards, and other credibility markers, ensuring every element of the company’s value is well articulated and aligned with strategic goals.

  • We specialize in applying core messaging across multiple platforms and formats. This includes website copy, customer-facing materials, intranet and employee content, spokesperson soundbites, partner communications, and investor presentations. This service ensures consistency and strategic alignment across all brand touchpoints.

  • We provide expert guidance on message development and testing, ensuring clarity, consistency, and market impact. Our approach includes cross-functional reviews and internal stakeholder alignment, support for messaging validation with industry analysts or select journalists, and collaboration with your marketing, research, and web teams for testing via focus groups, A/B testing, or survey-based feedback.

  • We offer targeted messaging projects, such as updating product descriptions, drafting thought leadership angles, or creating content for new marketing assets. This service is ideal for companies needing an agile approach to specific initiatives or short-term messaging needs.

“Lorraine helps clients package their messaging in a way that resonates— with both customers and the media. She is uniquely skilled at cutting through complex information and shining a light on core issues.”

— Lisa Lang, former VP of Corporate Marketing and Communications, Intuit

Why Invest in Professional Message Development?

Effective messaging is the foundation for how your brand resonates with customers, stands out in a competitive market, and achieves business goals. Even companies with strong internal teams can benefit from the perspective of an expert Brand and Messaging Consultant to refine, test, and strengthen their brand narrative.

  • Align Messaging with Business Goals: Ensure your communication aligns with and supports your company's overarching objectives— whether that expanding to new markets or product categories, preparing for an IPO, rallying employees— or a combination of all three.

  • Optimize for Market Impact: Highlight your unique strengths and differentiators to capture attention and build credibility.

  • Establish Thought Leadership: Position your company as an industry leader by articulating insights and perspectives that resonate with key audiences and reinforce credibility.

Investing in strong messaging sets the stage for greater brand clarity, stronger stakeholder relationships, and lasting market impact. With support from a Brand Messaging Consultant, your company’s story can cut through the noise and resonate where it matters most.

Innovation-Focused Messaging for Samsung Next

Hamby Communications Messaging Experience

Lorraine Hamby brings extensive experience in creating impactful messaging for a wide range of clients, from innovative tech startups to global brands. With a keen ability to translate technical details into audience-relevant narratives, Lorraine has helped companies across various industries achieve stronger brand differentiation and resonance. She has honored technical specificity while also translating specs into benefits and plain speak for IoT solutions, vision AI, cybersecurity, mobile applications and more.

Key messaging consultant engagements include:

  • Samsung Next: Developed a complete messaging framework for Samsung’s innovation-focused division, emphasizing its role in pioneering new technology and attracting top-tier talent and partnerships.

  • 2lemetry (acquired by Amazon): Established market-specific messaging for IoT solutions to position 2lemetry as a leader in its space prior to acquisition.

  • Everseen: Developed a complete messaging framework, underscoring the company’s transition from a single industry-leading vision AI app to a robust vision AI platform capable of powering their broader suite of solutions plus third-party applications.

Need to sharpen your brand’s messaging?

Let’s develop a framework that resonates.